Amber goes live with Gentrack’s g2.0 to drive scalable global expansion

Melbourne, 21 May – Gentrack (NZX/ASX: GTK) and Amber Electric are pleased to announce that Amber has successfully gone live with Gentrack’s g2.0, marking a significant milestone in the transformation of Amber’s Australian energy retail business.

Amber is redefining the role of an energy retailer in Australia – one of the world’s most dynamic markets for residential rooftop solar, home batteries, and EV adoption. Unlike traditional retailers, Amber provides customers with direct access to real-time wholesale electricity prices and cutting-edge AI technologies to optimise household energy use in real-time. To support its unique model, Amber required a modern and scalable platform. By migrating to Gentrack’s g2.0 billing and customer care platform, Amber now operates on a future-ready system that supports its innovative retail model based on dynamic pricing, enabling faster time-to-market for new offerings, enhanced customer experience, and improved operational efficiency.

Amber’s wholesale energy model is now enabled by Gentrack’s Meter Data Services (MDS), which supports the calculation of complex Time-of-Use tariffs and connects directly with AEMO to ingest and process granular meter and usage data. This ensures all network-related costs – including metering, environmental, maintenance, and tariff-specific charges – are passed through to customers at wholesale rates, with Amber applying only a fixed subscription fee. Gentrack’s Data and Analytics platform provides a dedicated data pipeline, replicating relevant datasets into Amber’s environment to support its mobile application and internal analytics tools.

In February 2024, Amber and Gentrack (NZX/ASX: GTK) announced a strategic partnership, with Gentrack investing in Amber as part of a Series C funding round. By integrating Gentrack’s g2.0 platform with Amber’s SmartShift™ technology, Amber is well-positioned to scale its retail business in Australia. In parallel, the company is pursuing global expansion as a technology provider – taking SmartShift™ to international markets and helping other utilities accelerate their sustainable energy strategies with a smarter, more engaging, energy retail experience.

Chris Thompson, Co-CEO and Co-Founder of Amber Electric, added:

“Upgrading to g2.0 has been a critical step in scaling Amber and delivering a better experience for our customers. It gives us the flexibility to move faster, launch new products, and support the dynamic pricing model that sets Amber apart. Legacy systems just aren’t built for this kind of innovation, but with Gentrack, we’re equipped for the future.

“The mission has always been to give our customers access to the value of renewables and smart energy technology. With Gentrack’s platform, we have the tools to expand that impact, and to keep building a better energy future as the system evolves.”

Gary Miles, CEO of Gentrack, commented:

“Gentrack’s mission is to accelerate the world towards a net-zero future by leading the global modernisation of energy retailers. Amber is a standout example of the new wave of energy retailers reshaping the future of green energy in Australia. What’s particularly exciting is the traction their technology is now getting across Europe—with new wins and a strong pipeline, it’s clear their model has global relevance.

About Gentrack

We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets. For over 35 years Gentrack has been partnering with the world’s leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve and lead in total experience.  

About Amber:

Amber is an Australian technology company and electricity retailer with a mission to shift the world to 100% renewables. Amber gives customers access to the real-time dynamic electricity price and the technology to automate their home batteries and EVs to use more cheap, renewable power when it’s available in the grid, and sell their excess renewable energy back to the grid at the same price as the big generators earn. Our customers capture the full value of their home batteries and EVs in the energy market while accelerating the renewable transition.