Ecotricity partners with Gentrack and Amber to empower customers to turn their green energy into a new revenue opportunity

London, 14 May – Gentrack (NZX/ASX: GTK), the leading next-generation utility solution provider, has announced expanding its partnership with Ecotricity, Britain’s first green energy company and Amber to bring dynamic energy pricing to households with solar panels, home batteries, and electric vehicles.  

Ecotricity will empower customers to shift their energy use to when it’s cheapest and sell back excess power when prices are high, reducing bills in the process and unlocking a new revenue opportunity.  In short – it turns homes into intelligent, responsive parts of the grid. 

This development helps solve one of the key challenges of renewable energy: balancing supply and demand. With the right tools and incentives, homes can play a vital role in this – reducing bills for customers and contributing to grid stability at the same time. 

This next step in the energy transition will give households the power to manage their energy usage based on real-time market pricing. By integrating cutting-edge, smart energy tech from Australian innovators Amber, alongside Gentrack’s next-gen billing platform. 

The move follows Gentrack’s recent investment in Amber and reflects a broader strategic push towards integrated, digital-first energy platforms that align with the UK’s net zero ambitions. 

Dale Vince, Founder of Ecotricity, said:

“This is the next stage of evolution for the energy market – smart, flexible, and low carbon. We’re empowering our customers to turn their homes into extensions of the energy grid. That means households will have visibility and control over when to buy, store, or sell electricity – using technology that was previously out of reach to most. 

“We’re really pleased to be working with Gentrack and Amber to bring this to our customers. It’s about giving people the tools to take control of their energy, reduce their bills and support the transition to 100% green power.” 

Mike Carruthers, General Manager, EMEA at Gentrack said:

“As the energy sector embraces digital transformation and sustainability, this partnership marks a key step in enabling smarter, data-driven choices for consumers. With this rollout, Ecotricity and Gentrack are helping the UK meet its energy transition goals by giving households and businesses greater control and visibility, empowering them to actively contribute to achieving net zero.” 

Dan Adams, Co-Founder and Co-CEO of Amber added:

“This rollout is particularly exciting for us at Amber. Australia has been a postcard from the future in terms of energy consumption, and it’s fantastic to see the UK joining us in our vision of empowering customers to become active players in energy transition. We’re thrilled to support Ecotricity and Gentrack in helping consumers rethink how they buy and use energy.” 

About Ecotricity:  Ecotricity is the world’s first green energy company. Founded in 1995 by Dale Vince OBE, they’re founders of the Global Green Energy Movement and are committed to ending fossil fuels. They started with one windmill on a hill in Stroud, Gloucestershire, and now have 24 wind parks all over the country which are home to 74 windmills, as well as three sun parks and a green gasmill. 

About Gentrack:  We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets. For over 35 years Gentrack has been partnering with the world’s leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve and lead in total experience.    

About Amber: Amber is an Australian based electricity retailer and technology company with a mission to accelerate the renewable transition. Amber gives customers access to the real-time wholesale electricity price and the technology to automate smart devices in their homes to use more cheap, renewable power when it’s available in the grid, and sell their excess renewable energy back to the grid at the same price as the big generators earn. Amber customers capture the full value of their household batteries and EVs in the energy market while accelerating the renewable transition. Amber is now planning to licence its technology to international utilities.