Gentrack’s g2 live with modern, cloud-based operations for Genesis Energy
05 Nov 2025
2 MIN READ

Gentrack’s g2 live with modern, cloud-based operations for Genesis Energy

Auckland, 5 November 2025 – Gentrack (NZX/ASX: GTK) and Genesis Energy (NZX/ASX: GNE) today announced the go-live of Genesis customers on Gentrack’s g2 platform. This marks a major step in Genesis Energy’s strategy to create simpler, smarter and faster experiences for customers.

Built on AWS and integrated with Salesforce, Gentrack’s g2 is a composable, cloud-native billing and CRM platform designed to modernise operations, reduce cost to serve, and enable rapid innovation as New Zealand progresses towards its net zero 2050 goals.

Our new billing and CRM platform enables us to streamline retail operations, deliver better experiences for our customers and teams, and explore new opportunities in the years ahead,” said Ed Hyde, Chief Transformation & Technology Officer, Genesis Energy. “It’s a key enabler of our Gen35 strategy, allowing us to simplify, automate and innovate across our retail business to support our customers through the energy transition.”

Gentrack’s g2 solution offers flexibility, scalability, and can support large, complex transformations. The solution brings:

  • Flexibility and scale to operate multiple retail brands on a single platform
  • Built-in customer journeys and seamless integration with Salesforce CRM and AI tools
  • Advanced analytics using Snowflake and Qlik to unlock data insights
  • Cloud-native architecture on AWS for security, performance, and reliability

Gary Miles, Chief Executive Officer at Gentrack, said: “Genesis is a great company.   It has a strong values-based culture and takes pride in servicing large segments of New Zealand’s economy.  New Zealand’s Energy Awards recently recognised this excellence when awarding Genesis Energy Retailer of the Year for 2025.  We are pleased to bring g2 to this organisation to modernise the next phase of its customer and operational excellence.”

Delivering to shared goals

This go-live builds on a long-term partnership between Genesis and Gentrack, focused on operational excellence and enabling the energy transition. Strong governance, aligned priorities, and a culture of collaboration have been key elements to the programme’s success.

Subsequent phases of the programme will move more of Genesis’ retail customer base onto the g2 platform.

About Genesis

Genesis (NZX: GNE, ASX: GNE) is an energy generator and retailer supplying electricity, natural gas and LPG to more than 520,000 customers. Our Gen35 strategy sees us partnering with our customers to empower their energy transition, as well as deploy more than $1 billion to build new renewable generation, and develop the Huntly Portfolio to provide 1,300 MW of flexible generation capacity to back up solar, wind and hydro generation. We have committed to a science-based net zero 2040 target to support New Zealand’s commitment to net zero 2050.
www.genesisenergy.co.nz


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