Gentrack empowers utilities in carbon reduction and digital transformation whilst launching new lines of revenues

Published: The Asian Business Review, September 2024

Offering a new-age billing and CRM solution, Gentrack has helped industry leaders in the energy sector meet their ESG demands and maintain a competitive edge.

Utilities operating in the energy sector are under increasing pressure to offer low-carbon and high-value energy and services. However, many are hindered by legacy technology that does not support innovation. In the realm of energy, the ability to innovate, enhance customer experiences, and maintain a competitive edge is paramount to success.

As such, software company Gentrack aims to address this challenge by providing a new-age billing and CRM solution-composable software that empowers utilities to swiftly introduce new services demanded by sustainable-minded customers and regulatory authorities. Serving over 60 utilities worldwide, Gentrack enables its customers to rapidly innovate and adapt to evolving market dynamics.

The company helps utilities achieve their goals through diversified service offerings, modernised billing systems, customer-centric technologies, and consolidated business operations.

Gentrack enables utilities to expand their service portfolios and add new revenue streams by providing a low-code, no-code technology that can quickly launch innovative propositions to the utility’s customers. This not only improves the time to market but also offers a competitive advantage, especially in markets where multiple utilities are competing for residential, business or industrial customers. By leveraging modern technology like Gentrack, utilities can now offer non-traditional products and services, such as more affordable and accessible electric vehicle (EV) charging, the option to launch battery and solar panels, and digital applications that allow customers to control their energy assets (EV, solar, and batteries) from their phones with full control and AI functionality.

With many utilities seeking to replace legacy billing systems with agile and efficient alternatives, Gentrack offers rapid modernisation capabilities, resulting in significant cost savings, increased customer loyalty, and greater operational efficiency.

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