Pennon Water Services selects Gentrack’s g2 to fuel digital and customer innovation

Gentrack plays a key role in the digital transformation of the UK’s business water sector, supporting a significant share of the market’s retail customer base.

London, 20 November 2025 – Gentrack (NZX/ASX: GTK) today announced that Pennon Water Services, one of the UK’s leading business water and wastewater retailers, has selected g2, Gentrack’s new-age billing and CRM platform, to drive agility and innovation across its operations. Pennon Water Services, trading as Source for Business, provides water, wastewater and trade effluent retail services to more than 150,000 business customer accounts.

Gentrack’s g2, built on AWS and integrated with Salesforce, is a composable, cloud-native platform designed to simplify operations, reduce cost-to-serve and enable rapid innovation at scale. Its modern architecture gives utilities the flexibility, speed and resilience needed to evolve customer offerings and experiences in highly competitive markets.

Stephen Burke, Interim Managing Director of Pennon Water Services, commented:

“Our priority is to provide excellent service and real value for our customers. To achieve this, we need a partner with a deep understanding of the B2B water and wastewater sector and the operational realities behind it. Gentrack’s expertise and leadership in the market give us real confidence as we move forward with this transformation. We’re pleased to work with a team that understands our business and shares our ambition for what outstanding service can look like in this market.”

Paolo Colella, Chief Revenue Officer, EMEA at Gentrack, added:

“Pennon Water Services is a respected, customer-driven retailer, and we’re proud to be their technology partner. Their ambition aligns perfectly with our vision for g2: a modern, cloud-native platform that enables utilities to simplify operations, innovate rapidly, and deliver exceptional customer experiences. We look forward to delivering a successful transformation and supporting Pennon Water Services’ growth in the competitive business water market.”

This announcement reinforces Gentrack’s global momentum, following the recent go-live of g2 at Genesis in New Zealand earlier in 2025. As utilities accelerate transformation across markets, Gentrack continues to expand its footprint as the preferred partner for modern, cloud-based operations.

About Pennon Water Services Ltd

Pennon Water Services Ltd, trading as Source for Business, is a leading water and wastewater retailer supporting over 150,000 business customer accounts across the UK, with expertise in water, wastewater, and trade effluent management. The company simplifies water for businesses of all sizes, providing transparent billing, fixed retail tariffs, and no upfront payments. Its services include expert advice on water efficiency, and contingency planning, helping businesses save water, money, and time.

Customer satisfaction is a top priority, with strong Trustpilot ratings reflecting the company’s commitment to delivering value, expertise, and simplicity.

www.pennonwaterservices.co.uk