HIghway of Innovation - Energy
15 Mar 2025
1 MIN READ

The innovation imperative: How energy utilities are transforming for a digital-first, low-carbon future

Time is a scarce resource, and for utilities navigating an increasingly complex landscape, the ability to add value at pace is essential. The energy sector is shifting faster than ever, driven by evolving consumer expectations, regulatory pressures, and the urgent need for sustainability. The question isnโ€™t whether utilities should innovate, itโ€™s how quickly they can do so.

By 2031, Gen Zs and millennials will make up 60% of the global consumer base. These tech-savvy customers expect digital-first, self-serve experiences, along with energy solutions that align with their sustainability values. To meet these demands, utilities are not only modernising their operations but also rethinking their business models entirely. The race to net zero is accelerating this transformation, making IT modernisation a necessity rather than a choice.



A business radar for energy innovation

Across the industry, weโ€™re seeing a surge in new products and services, from alternative payment methods to cutting-edge, low-carbon solutions. Energy utilities of all sizes have an unprecedented opportunity to unlock their product-to-profit potential, leveraging digital capabilities to drive efficiency, sustainability, and customer engagement.

To navigate this fast-changing environment, weโ€™ve identified three primary drivers of innovation:

  • Increasing revenues โ€“ expanding service offerings, diversifying revenue streams, and exploring new business models
  • Reducing costs โ€“ enhancing operational efficiencies through automation, cloud-native solutions, and AI-driven insights
  • Driving sustainability โ€“ accelerating the shift to green energy, demand-side flexibility, and customer-centric net zero initiatives


The Highway of Innovation Catalogue – energy edition

To help utilities keep pace with industry change, weโ€™ve compiled the Highway of Innovation Catalogueโ€” energy edition an inventory of forward-thinking offerings from energy companies around the world. While many of the examples featured are powered by Gentrack customers, not all of them are using our technology to enable their solutions. These examples showcase the vast opportunities available when utilities are supported by a modern system like Gentrackโ€™s.


Request your copy today to explore how energy utilities are driving new value, reducing costs, and accelerating the transition to a low-carbon future.

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