The Highway of Innovation

In our fast-paced world, time is a precious resource, and the ability to add value efficiently is paramount for businesses. Utilities more than ever need to generate new ideas and identify growth opportunities at pace to stand out in a rapidly changing, highly competitive market.   

Gen Zs and millennials will make up the majority of the consumer population globally (60%) by 2031. With tech-savvy younger customers demanding self-serve, digital-first services relying on green, sustainable energies, we will see the diversification of new offerings and new business models accelerate. We believe that 100% of utilities will have to transform their IT stack over the next decade to reach their net zero carbon emission objectives and to satisfy the quickly evolving market demand.

Our Highway of Innovation catalogue is a business-radar, providing an inventory of innovative offerings energy utilities around the world are bringing to market. From simple changes in payment methods to ground-breaking new ways to introduce state-of-the-art, low-carbon solutions to the masses. There is room for energy utilities, big and small, to innovate, empowering their product-to-profit potential.


This first edition of the catalogue contains more than 50 examples of energy offerings around the world from Gentrack customers and non-Gentrack customers*. The second edition of the catalogue, planned for Q2 2024 will reach more than 100 offerings around the globe.

These offerings are classified in 3 families:

1. Increasing revenues

2. Reducing

3. Driving

Examples within the catalogue include:

Driving sustainability

Energy roaming for EV charging

Country: New Zealand
Utility: Genesis Energy
Offering: B2C

Genesis Energy’s EVerywhere plan allows customers to use their home EV charging plan on the chargepoint network ChargeNet. It gives the same rates away from home and centralises the billing.

Customer retention

Business EV chargepoint
management interface

Country: UK
Utility: Yu Energy
Offering: B2B

Yu Energy offers their business customers the ability to purchase smart EV charge points, with the associated management software. These can all be controlled via an app and appear itemised. Some chargepoints even have the ability to be made public facing and monetised.


Collect airline miles for kWh used

Country: Singapore
Utility: PacificLight Energy
Offering: B2C

PacificLight Energy’s Couch to Clouds plan allows suppliers to gain frequent flyer miles for every kWh of energy used. They also include sign-up bonus miles based on the length of contract (up to 3 years).

A large portion of the innovative offerings in this catalogue are delivered by Gentrack customers. It is our modern technology, services and tools that are helping them to bring these new offerings to market, quickly and efficiently. Our 35+ years of experience and over 100+ pre-built customer journeys allow our customers to focus on bold new ideas, while we lay the groundwork to bring them to market.

To gain access and explore how our catalogue can benefit your business, please get in touch with a Gentrack representative by completing our contact form.

*All the information contained within the catalogue is publicly available.