23 Jan 2025
1 MIN READ

IDC Infobrief sponsored by Gentrack: From energy CX to market integration of energy consumer

Electrification, prosumer growth, and evolving customer expectations: A new era for energy suppliers


The energy industry is undergoing a significant transformation, driven by the rise of electrification, the growth of prosumers, and rapidly evolving customer expectations. These shifts are reshaping how suppliers operate, innovate, and compete in an increasingly dynamic and sustainable market.


To help energy suppliers navigate these challenges, IDC has released a comprehensive Infobrief, proudly sponsored by Gentrack. This insightful resource breaks down the key trends impacting the sector and offers a practical, step-by-step roadmap to support suppliers on their journey.


The Infobrief explores critical areas such as:

  • Modernising the customer experience: Meeting the demands of today’s energy consumers by leveraging technology and data to deliver seamless, personalised interactions.
  • Transitioning from commodity supply to service-driven models: moving away from Meter-to-Cash and adapting a Product-to-Profit approach with a diversified offering portfolio to drive long-term growth.
  • Integrating prosumers into future energy markets: Harnessing the potential of decentralised energy generation and empowering consumers to play an active role in the energy ecosystem.

Whether you are just beginning to adapt to these changes or are already on your transformation journey, this Infobrief provides actionable insights and strategies to help you succeed in the energy market of the future.


Explore the Infobrief and discover how to stay ahead in this era of change.

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