Innovation in the water sector: four core priorities shaping the future

Water utilities are navigating a period of transformation. As climate challenges intensify, regulatory pressures evolve, and customer expectations shift, the industry is focusing on four key priorities to drive innovation. These priorities are shaping new approaches, technologies, and strategies that will define the future of water management.

1. Engaging customers: empowering people to use water efficiently

With water scarcity becoming a growing concern, customer engagement is more important than ever. Utilities are leveraging digital tools, smart metering, and behavioural insights to empower customers with real-time usage data, personalised recommendations, and automated alerts. By making water consumption more visible and actionable, utilities can foster responsible usage and improve demand management.

2. Driving sustainability & social responsibility

Sustainability is at the heart of the water sector’s transformation. Utilities are investing in circular economy initiatives, water recycling, and nature-based solutions to reduce their environmental impact. Equally important is ensuring fair access to water—making sure vulnerable communities are supported and that water services remain affordable and equitable.

3. Reducing costs through operational efficiency

From predictive maintenance to automated leak detection, technology is helping water companies reduce operational costs while improving service reliability. AI and machine learning are being used to optimise treatment processes, enhance asset management, and prevent infrastructure failures before they happen—saving both resources and money.

4. Increasing revenues with new market opportunities

The water industry is evolving beyond traditional services. Utilities are exploring new revenue streams through product bundling, additional services, and innovative partnerships. From offering smart home water solutions to integrating sustainability-driven financial incentives, companies are finding ways to create additional value for customers and stakeholders alike.

Where will your next innovation come from?

To help utilities stay ahead, we’ve created the Highway of Innovation Catalogue – Water edition, featuring some of the latest market offerings transforming the sector.

Discover how global water utilities are driving innovation and explore opportunities for your organisation – request your copy >>