Solstice Energy expands into electricity market with Gentrack 

Solstice Energy, (formerly Tas Gas Retail) has reinforced its partnership with Gentrack (NZX/ASX: GTK), a provider of next gen solutions for utilities, to mark a significant entry into the electricity market.

Electrifying Tasmania: a customer-centric approach 

For over 20 years, Solstice Energy (formally Tas Gas Group) has been the cornerstone of Tasmanian energy, providing reliable gas infrastructure and retail services across the state and in regional Victoria. Through extensive customer research, Solstice Energy Retail decided to expand its offerings to embrace electrification, sustainability, and create a more competitive Tasmanian energy landscape. 

On June 17, 2024, Solstice Energy launched its highly anticipated electricity offer, complementing its existing gas services. With a focus on exceptional customer service, based in Launceston, the company aims to onboard 3,000 new electricity customers within the first three months. 

Solstice Energy is committed to being a comprehensive energy partner, offering both gas and electricity. As the energy landscape evolves, the company will facilitate connections between producers and consumers, particularly for renewable electricity and gas sources. 

Powering growth with Gentrack: a 19-year partnership 

Solstice Energy’s successful expansion is supported by its 19-year long-standing partnership with Gentrack. Gentrack’s cutting-edge, easy-to-use technology provides a stable billing system, a single source of truth for customer data, and the flexibility to support both gas and electricity offerings. Gentrack’s data-driven insights enabled Solstice Energy to transform its business and introduce innovative new products, fulfilling customer expectations and market demands. 

A brand refresh 

The change to Solstice Energy (from Tas Gas Retail) was more than just a rebranding. Solstice Energy has introduced a fresh, customer-focused brand identity to support its electricity launch. This includes a new brand voice, reflected in over 400 revamped communications and marketing materials. 

A creative campaign, featuring online videos, print, outdoor, digital, and social media elements, has officially been launched. This campaign prioritises building strong customer connections by offering a rewarding service that aligns with Tasmanian values and the unique Tasmanian spirit. 

Sarah Thurstans, General Manager Retail, Solstice Energy, said:  

“The energy market is undergoing significant national and international change, and Solstice Energy is changing with that to become a diversified energy business. Our commitment to Tasmania is part of our DNA. And now, by offering both electricity and gas, we’re able to meet all of our customers’ energy needs. Our 19-year partnership with Gentrack has been crucial in enhancing our customer relationships. As the primary interface for our customers, the billing system plays a key part in building their confidence in our company. Gentrack’s ongoing innovation and support ensure that we provide a reliable and efficient service, reinforcing trust in our systems and service.” 

Mark Humphreys, General Manager, Australia, Gentrack, declared: 

‘This rebrand marks a bold move for Solstice Energy as it enters the electricity market, becoming a true challenger in the Tasmanian energy sector. Launching a new energy brand is a big undertaking. By delivering our Out-of-the-Box customer and billing platforms ready for launch, it means Solstice Energy can focus their full attention on delighting their customers.  I think that’s an important role for us to play.  We look forward to helping Solstice make the home energy experience more human and more enjoyable with their unique Tasmanian spirit.‘  

About Solstice Energy  

Solstice Energy is a diversified energy business based in Tasmania offering retail electricity and natural gas, as the state’s leading natural gas company with over 20 years’ expertise in gas transmission, distribution, transportation and retailing. 

With offices in Launceston and Hobart, and operations that span Tasmania, and regional Victoria, Solstice Energy is driven by its customers’ current and future needs with a clear vision to support Australia’s transition to a cleaner energy future as a diversified energy business. 

As part of our future energy pathway, Solstice Energy is exploring the possibilities that exist with hydrogen and biomethane. We want to work together with our communities so that we can continue to provide safe, reliable and continuous fuel options for our customers. 

Solstice Energy Holdings is the parent company for Solstice Energy Retail, Tas Gas Networks (TGN), Gas Pipeline Victoria (GPV), Regional Energy Victoria (REV) and Gas Networks Victoria (GNV). Solstice Energy is proud to be a majority Australian-owned entity under the management of FAFM (Foresight Australia Funds Management). FAFM manages assets throughout Australia with most owned by Australian super funds with a commitment to a sustainable energy future. 

www.solsticeenergy.com.au 

About Gentrack 

We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets.  
For over 35 years Gentrack has been partnering with the world’s leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve and lead in total experience.   

www.gentrack.com