Wave and Gentrack extend partnership to elevate customer service in the business water market

London, 1 May 2025 – (NZX/ASX: GTK), the leading next-generation utility solution provider, today announced the renewal of its long-standing partnership with Wave, the UK’s third-largest business water retailer.

Entering a new phase, the partnership will continue to focus on delivering a market- leading experience – one that combines customer service excellence with sustainable solutions for business water customers across the UK.

Wave serves over 300,000 businesses, helping them reduce water consumption, lower costs, and advance sustainability goals – all while delivering excellent customer service. Known for consistently high retention rates, five-star Trustpilot reviews, and an expert service team, Wave is a trusted partner for businesses seeking efficiency and expertise in managing their water needs.

Since the launch of the UK’s open business water market in 2017, Gentrack has continued to provide the billing platform that underpins Wave’s customer management operations. As Wave’s customer base has grown, Gentrack’s scalable and reliable technology has played a crucial role in maintaining operational excellence, supporting Wave’s mission to deliver a seamless, responsive, and high-quality customer experience at every touchpoint.

Wave excels in combining its strong focus on customer experience with sustainability leadership, including its bold commitment to achieving net zero by 2030 – 20 years ahead of the UK government’s target. This unique combination sets the standard for responsible water retail.

Lucy Darch, CEO of Wave, commented:
“Since day one, Gentrack’s platform has enabled us to deliver the high-quality service our customers expect. In the non-household water industry, service excellence is a key differentiator, and we pride ourselves on offering market-leading support that businesses can rely on. As we continue to grow, we’re pleased to extend our partnership with a provider that truly understands our mission and the evolving needs of the market.”

Mike Carruthers, General Manager, EMEA at Gentrack, added:
“Wave has set the bar for customer experience in the UK’s business water market. Their commitment to delivering exceptional service, reducing water waste, and achieving net zero aligns with our own mission to support utilities in their transformation. We’re delighted to continue our partnership and look forward to enabling Wave’s next phase of growth.”